RMS

Bentley Motors

Brief: To secure media coverage for pro bono client St Luke's (Cheshire)Hospice for a joint project with Bentley Motors to restore a London Routemaster bus

Ourwork: We managed an integrated media campaign, including draftingpress releases, organising an official press launch of the bus and broadcastmedia interviews.

Detail:

PR: Profilepieces in national newspapers, regional newspapers, local press, broadcast andonline media.

Design:We designed eye-catching invites to raise awareness of theproject launch

Results:

The story was covered in more than 100 mediaworldwide, including radio and television coverage and international media hits.

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