RMS

Hurst

Brief: Hurst, the North West accountants, appointed RMS in March 2010 with a brief to raise the profile of the firm amongst it’s target audiences of entrepreneurs and other professional advisers.

Our work: In order to help the firm firm stand out in a hugely competitive market, we undertook extensive market research, held branding workshops and creative strategy days with the Hurst team.

We identified a strong point of difference – The Edge - Give your business an unfair advantage - and then professionally applied it across all marketing collateral.

Our design team developed the brand identity and we produced visual application, marketing collateral, stationary, signage, promotional items, stationery, website and digital marketing collateral. A full through-the-line campaign was developed, including PR, advertising and digital to ensure we hit everyone who mattered with the new brand.

Results: The brand was officially launched in September 2010 and we’re confident it will smash all our key performance indicator targets – of exposure, reach, impact and recall. We're still measuring the results and the Hurst management team is delighted with the results.

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