RMS

Spectrum Thea


Leading ophthalmic company dedicated to improving health care

Brief: Increase awareness of Spectrum Théa’s ‘blepha’ product range, specifically designed to treat the eye condition, blepharitis, and broker relationships with independent and multiple retailers, pharmacists and optometrists.

Our work: Highlight the condition and products available through placement of case studies in key national consumer press.  Profiling of key products and managing director in optometry titles. 

Detail:  

PR: Strategic PR campaign targeting trade titles and consumer press to increase brand exposure and develop new business opportunities.

Results:            

  • Condition and products profiled in key media
  • Managing director positioned as leading figure in trade titles

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