RMS

Stafford Railway Building Society




Mutual building society

Brief: Position Stafford Railway Building Society as the safest financial institution in the UK.

Our work: Highlight the Society’s offering to key financial writers to establish ongoing relationships and generate positive media coverage. Arrange one-to-one interviews with Society chief executive Mike Heenan. Secure strong partnerships with local media in Staffordshire.

Detail:  

PR: Profile pieces in national newspapers, financial press, local and broadcast media.

Results:            

Secured profile pieces in national newspapers, financial press, local and broadcast media, focused on the Society’s traditional and safe values

< back